About Love Lorne

We love Lorne so much, we live here….

The Love Lorne website was initiated by us, the locals of Lorne. We will bring you the latest in events, offers, promotions and news from our beloved town. We hope you visit us regularly and, if you don’t already, we would love you to Love Lorne as much as we do. We recommend you sign up for our regular e-newsletter, and follow us on Facebook and Twitter so we can keep you posted on the latest news. We’ll let you know when the whales are in town, what the weather’s doing and any must-see and do things going on around town. Really, we just want to make sure you feel a part of our extended family!

The Love Lorne website enables you to search and book your accommodation in Lorne and the Great Ocean Road online – it’s quick and easy. We also feature Lorne’s best shopping and restaurants.

Now… a little about Lorne… to us, Lorne is the heart of the Great Ocean Road. It’s nestled on the shores of Louttit Bay and has a unique environment where beach meets rainforest (the Otways). The mountains surrounding Lorne form a distinctive micro-climate which brings unique flora and fauna to the region, as well as some of the world’s best walking trails.

We are passionate about the ongoing sustainability of our community. We feel it is vitally important to support local people, local businesses and regional produce to ensure our small community of just 967 people continues to thrive. We don’t just say this, we live and breathe our passion and commitment to our community, daily. That’s why we’ve set up this website to promote our town.

I know what you’re thinking, we’re completely biased! And we are! But Lorne really is the perfect place to de-stress, leave the city life behind and unwind. Come join us, but be warned you may not want to leave!

Henry Love

Community organisations

A small community is nothing without its people. The Lorne community is supported by a number of integral volunteer organisations including the below listed. For more information please click on the below links.

Op Shop 4small


A brief history of our town… Before the Europeans started moving into Lorne in the mid 1850’s, the area was inhabited by the Gadubanud or King Parrot people of the Cape OtwayCoast.

Originally called Louttit Bay after a sea captain who transported wood from the area, the town was formally surveyed in 1846. Cattle were introduced to the area and became the main source of income for the region and in particular the Mountjoy brothers. The Mountjoys built a house that stood where the Mantra Resort now stands. Giving up cattle in the late 1860s, the brothers ventured into other businesses in the area.Subdivision followed in 1869 and the town’s name was changed to Lorne in honour of the Marquis of Lorne who married the daughter of Queen Victoria in 1870.

Between 1870 and 1890, the town expanded rapidly with a school, hotel, hall and library. With the opening of the Great Ocean Road in 1924, camping and tourism gained popularity. Other early industries included fishing and logging, although neither lasted long. The major area of growth in the town was tourism which grew rapidly after World War II. This saw the establishment of large hotels and guesthouses, followed by a more modern era of development with the Cumberland Resort in the 1980’s.

By the 1950s Lorne had become one of Victoria’s favourite holiday destinations with campers and ply wood caravans all making a home in the township over summer. Fishing, enjoying the sun and the latest fad, surfing, made Lorne the place to be. Cafes and restaurants soon followed and the town’s never looked back.

The Ash Wednesday Bushfires devastated parts of Lorne, it’s hinterland and other coastal townships in 1983. Recovery was slow, but with great spirit and humanity, the community joined together to help each other and created an exceptional local bond which still exists today.

Now with a population of 967 people, ( census 2006 fig.) our community boasts a primary and secondary school, a state-of-the-art hospital, CFA, a football and netball team and many, many proud faces (some 5th generation Lorne!). The community is tight-knit, friendly and passionate about this part of the world. However, we are welcoming to visitors from home and abroad and keen to share this little piece of paradise.

Coming into Lorne Love Lorne